At Easy 93.1 / WFEZ, our job is very simply to connect our advertisers with our listeners in the most powerful and cost-effective way. To help achieve that promise, we can offer you a number of components to create a true integrated marketing solution for your business.
Easy 93.1 is South Florida’s only soft adult contemporary station that plays soft and easy favorites. Some of the core artist you will hear include, Elton John, Marc Anthony, Lionel Richie, Phil Collins, Rod Stewart. Eagles, James Taylor and Whitney Houston.
WFEZ debuted in Jan 2011 at #1 in the market in the Soft AC target demo of Adults 35+ and remains a top ranked station among Adults 35+
WFEZ is targeted to upscale baby boomers.
Our on air environment for advertisers is an uncluttered presentation of limited breaks per hour keeping the audience with the message. Our Account Managers work to tailor advertising campaigns based on client marketing objectives and remain with the campaign to deliver results.
The Baby Boomer generation is the biggest, most-affluential consumer group in history.
Baby boomers are an important part of the market for retailers, not just because of the size of this population, but because the people in this age group are typically big spenders. They look for things that make their hectic lives easier and are willing to pay for the convenience.
Baby boomers will spend almost any amount of money on leisure activities, especially on travel as they become empty nesters.
Disposable incomes: baby boomers usually have plenty of disposable income that they are eager to spend
Luxury products: baby boomers are often the innovators when it comes to new, unusual or luxurious products. They are some of the first to try out new products if only for the experience of having them.
Hectic lives: baby boomers have busy and full lives and will often pay just a bit extra to have the convenience that might save them some time.
Preserve youth: as mentioned above, baby boomers are interested in preserving their youth as much as possible. Products that will do just that are sure to be a hit with them.
Becoming a Spotlighted Advertiser is open to all on-air advertisers as a way to extend your advertising campaign and provide additional reach with our listeners on our web site searching for client information. Spotlight Advertisers receive Featured Advertiser Listings which include prominent display in our Recent On Air Advertiser list, On demand replay of the on-air commercial, a link to the advertiser web site, a link to a special offer, coupon or more information page on our site, the ability for users to watch a slide show or video about the service or product being advertised plus a premium listing in our site's city business directory (where available) and of course, spotlight search results appearing with any searches using keywords from the advertiser's on-air advertisement.
Want to advertise on this station?
Thank you for your interest in advertising with Cox Radio. If you would like more information about how Cox Radio can tailor an advertising solution to meet your needs, please submit inquiries to Ralph Renzi (firstname.lastname@example.org) or Angelina Rosario (email@example.com)