Posted: 3:05 p.m. Monday, July 15, 2013
By Rick Couri
The channel is meant to keep Fido as happy as a clam all day long.
The programming will consist of clips that average three to five minutes long and feature landscapes, other dogs running, and what is termed “exposure content.”
That means scenes meant to help the pooch’s be more comfortable and familiar with cars, bad weather, and loud noises like fireworks.
USA Today reports the CEO of DogTV said "as we work harder and both household members usually go out to work, dogs spend a lot more time at home. They're very lonely, they’re bored, they suffer from separation-anxiety often and people look for solutions."
The DirectTV channel has even adjusted to dogs being color-blind by adjusting the color of the clips to make them easier for the animals to see.
It took four years to complete the channel with two years of work going into finding out what dogs like to watch included.
DogTV will debut on August 1 and will set you back $4.99 per month.