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Posted: January 08, 2019

Baby Chanco — the 1-Year-Old Whose Amazing Mane Went Viral — Is Now a Full-Blown Hair Model!

By Erin Hill


It’s been eight months since Baby Chanco made her hair-raising debut to the world, and the adorable Japanese baby girl — and her impressive mane — are now the stars of a new Pantene ad.

Chanco, who turned 1 year old on December 23, has amassed more than 300,000 followers on Instagram since the first photo of her full, dark hair was posted by her mom, Mami Kano.

“I’m so surprised with the reaction, but also very proud of the praise from many countries,” Kano tells PEOPLE.

Social media users weren’t the only ones to take notice of Chanco’s voluminous locks. After seeing a feature of Baby Chanco in PEOPLE last year that said she deserved her very own Pantene ad, Alex Keith, President of Global Hair Care & Beauty Sector at P&G, agreed.

View this post on Instagram

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A post shared by ??? / hair diary (@babychanco) on Jun 3, 2018 at 5:46pm PDT

“We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, tells PEOPLE.

On January 7, Chanco made her official Pantene debut alongside Japanese television announcer, Sato Kondo, who gained admiration in Japan for her elegant gray hair, in a new ad geared towards women who “want to be positive and make a new start through their hair,” says Okura.

“We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward,” Okura says. “And we also support her mother’s positiveness to post wonderful moments with Chanco.”

In addition to the Pantene Japan ad, Chanco also stared in her very own digital movie, The Hairy Tale.

When asked if she’ll ever cut her daughter’s hair, Kano says: “I prefer to keep her hair long, and in the future I want to try some new arrangements, like braids.”

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A post shared by ??? / hair diary (@babychanco) on Oct 22, 2018 at 4:46pm PDT

Kano, who says Chanco’s “lighthearted smile and luxurious head of hair doesn’t match her age,” also shared the key to caring for her daughter’s hair: “Brushing and just let her live as she is.”




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