Snoop Dogg brings high life to pets with Snoop Doggie Doggs line

LOS ANGELES — Every Dogg has its day! Rapper Snoop Dogg announced he is launching a new line of pet accessories that are inspired by his lifestyle.

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Snoop Dogg is partnering with SMAC Entertainment and Little Earth Productions to launch Snoop Doggie Doggs, described in a news release as items that will encourage pet owners to spoil their dogs and cats.

“If my dogs ain’t fresh, I ain’t fresh,” said Snoop Dogg. “These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!”

The Snoop Doggie Dogg line includes apparel, toys, leashes and more. Items are for sale exclusively at the brand’s website and at

“Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” said Rob Brandegee, co-founder of Little Earth Productions. “Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn’t be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays — it’s the perfect holiday gift for pet owners this season. Talk about a holiday treat.”

Items on the Snoop Doggie Doggs website include a “Deluxe Doggie Doobie” pet toy, a boom box that plays Snoop Dogg saying “bow wow wow, yippie yo, yippie yay,” and a baseball hat for dogs featuring Snoop’s signature braids.

Snoop Dogg has several other business ventures, including Snoop Loopz breakfast cereal and Leafs by Snoop cannabis products.

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