Your baby is crying and fussy. That’s what babies do. Are they hungry? Did they drop their blankie? Do they need changing? There are so many possibilities and it can be overwhelming and frustrating sometimes.

But the latest parental advice coming from social media says to throw a piece of cheese at your baby mid tantrum and it will and make them stop. (Example: the American cheese single slice.)

I guess it’s like “whoa, what was that? there’s something on my head” as they immediately stop crying.

OK. But it seems cruel and (even if it succeeds temporarily) it doesn’t fix the problem the kid had. The diaper is still full. The blankie is still on the floor. And they still need their bottle (or whatever). Or love. Maybe this is the time we pick them up and reassure them they are loved. And loved - even when they cry.